Warm, inviting green. The color of connection. Simple links, white space. It was the friendly
internet, before the algorithm took over.
Desperate colors. Bright pinks and yellows added to compete with Myspace's customization. The green
remained, but the identity was fracturing.
Social networking failed. Friendster became a gaming platform in Asia. Orange and Purple replaced
the friendly green. The soul was gone.
Circles of Friends
"You are connected to Kevin Bacon through 4 people." Friendster showed you the path. It turned human
relationships into data nodes.
Testimonials
Before "Likes", there were Testimonials. Public declarations of friendship. Your social worth was
measured in paragraphs written by others.
40 Second Load Time
The site was so popular it broke. Users would click a profile and wait nearly a minute. In that
waiting time, they found myspace.com.